Anubhav Anad Mishra

Customer Satisfaction and Retail Banking

An Indian Experience

• Broschiertes Buch

Produktbeschreibung

The retail banking sector is undergoing wide sweeping changes due to heightened competition and the initiation of modern technology. Now the customers have become more aware than they were in the past and as a result are continuously looking for better quality of services from their retail banks that can provide them with satisfaction. This book helps in the identification of the relationship dimensions that are responsible for satisfying the customers and also enables in the assessment of the influencing power of these factors. This in turn would help in the enhancement of the relationship between the retail banks and their customers, and thus aid the decision makers of these banks to identify the major factors that determine the satisfaction of the customers. This book has put forward a number of implications that have a practical relevance for those bank managers who seek to identify the levels and factors of satisfaction of their customers. Managers can also be benefited because of the identification of the hierarchical importance of these factors. Apart from professionals the analysis should also be beneficial for researchers and academicians as well as students of marketing.

Produktdetails

• Verlag: Dictus Publishing
• Seitenzahl: 76
• Erscheinungstermin: 10. Mai 2011
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 131g
• ISBN-13: 9783844394238
• ISBN-10: 3844394230
• Artikelnr.: 33374507

Autorenporträt

Anubhav Anand Mishra es Doctor en la Universidad ICFAI de Dehradun, Dehradun, India. Recibió sus títulos de graduado y postgrado en Comercio de la Universidad Ranchi, en Ranchi, India, y un M.Phil en Administración de Empresas de la Universidad ICFAI, en Tripura, India. Ha publicado artículos en revistas internacionales y nacionales de renombre.