Customer Satisfaction in Commercial Baking Sector - Fanta, Alemayehu
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This book is an important initial step in highlighting the significance of customer satisfaction in Ethiopian banking industry. The Book enables the banking marketers to measure their customers satisfaction, competitiveness and helps to formulate more effective marketing strategy. It is hoped to contribute to the existing literature on customer satisfaction in banking industry. It also encourages others to do more research on customer satisfaction in banking sector. Thus, this book will be a potential resource for academicians, learners, practitioners as well as researchers in areas of banking.…mehr

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Produktbeschreibung
This book is an important initial step in highlighting the significance of customer satisfaction in Ethiopian banking industry. The Book enables the banking marketers to measure their customers satisfaction, competitiveness and helps to formulate more effective marketing strategy. It is hoped to contribute to the existing literature on customer satisfaction in banking industry. It also encourages others to do more research on customer satisfaction in banking sector. Thus, this book will be a potential resource for academicians, learners, practitioners as well as researchers in areas of banking.
Autorenporträt
The author has BA degree in Business, MMA degree in Marketing management and MPA degree in Public administration. Alemayehu has several years work experience as a clinician, welfare expert, community and education specialist, and currently he is working as project manager at Addis Ababa University. He is also serving as lecturer in Management.