Customers' Perceptions Of Corporate Social Responsibility

Customers' Perceptions Of Corporate Social Responsibility

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Enterprises have been putting different levels of emphasis towards Corporate Social Responsibility (CSR) activities. This action has been highly debated on as being outside the framework of the business logic. Nevertheless, a number of companies have continued investing in CSR. Has the customer been taking note of this? Has the customer responded to the benefit of companies that are socially responsible?