Glen M. Broom

Cutlip and Center's Effective Public Relations

International Edition

• Broschiertes Buch

Produktbeschreibung

For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Pearson
• 11. Aufl.
• Seitenzahl: 456
• Erscheinungstermin: 17. September 2012
• Englisch
• Abmessung: 254mm x 202mm x 22mm
• Gewicht: 832g
• ISBN-13: 9780273768395
• ISBN-10: 0273768395
• Artikelnr.: 35563366

Inhaltsangabe

PART I   CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter   1   Introduction to Contemporary Public Relations
Chapter   2   Practitioners of Public Relations  
Chapter   3   Organizational Settings   
Chapter   4   Historical Origins and Evolution   
PART II   FOUNDATIONS
Chapter   5   Professionalism and Ethics  
Chapter   6   Legal Considerations
Chapter   7   Theory: Adjustment and Adaptation
Chapter   8   Theory: Communication and Public Opinion
Chapter   9   Internal Relations and Employee Communication
Chapter 10 External Media and Media Relations
PART III   MANAGEMENT PROCESS
Chapter 11 Step One: Defining Public Relations Problems
Chapter 12   Step Two: Planning and Programming
Chapter 13 Step Three: Taking Action and Communicating
Chapter 14 Step Four: Evaluating the Program
PART IV   THE PRACTICE
Chapter 15 Business and Industry  
Chapter 16 Government and Politics
Chapter 17 Military Public Affairs
Chapter 18 Nonprofits and NGOs   
Chapter 19 Health Care  
Chapter 20 Education   
Chapter 21 Associations and Unions