Taz Lake

Damaged Joy

Fixing Digital Experience

• Broschiertes Buch

Produktbeschreibung

Digital Transformation? But are you doing what is right for your customers? Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level. And your company is just the worst. Doing the basics right for digital initiatives becomes more difficult as complexity increases, especially where web technology is involved. Fixes and improvements are par for the course. Yet many companies are still surprised by this reality. The value of plentiful monitoring, continuous improvements, automation and operational effectiveness cannot be overstated, especially in the new world of digital. Your customers care and so should you. They are watching. They expect excellence. And you may be damaging their joy.

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Produktdetails

• Verlag: Taz Lake
• Seitenzahl: 160
• Erscheinungstermin: 25. März 2019
• Englisch
• Abmessung: 203mm x 127mm x 9mm
• Gewicht: 180g
• ISBN-13: 9780578473468
• ISBN-10: 0578473461
• Artikelnr.: 55716316

Autorenporträt

In this instructional memoir, Taz Lake draws on his experience as a self-proclaimed "grumpy webmaster" to weave a perspective of digital and web experiences that spares no one. As a 20+ year technologist, project manager, instructor and entrepreneur, he shares through stories, data and metaphor lessons learned to improve the digital experience. Through a review of metrics and trends, he destroys any perception that digital, web or customer experience excellence happens easily. He also provides a detailed framework and checklists for improving web experiences and increasing customer joy.