Mohamed Zaki

Data-Driven Customer Experience Transformation

Optimize Your Omnichannel Approach

• Gebundenes Buch

Produktbeschreibung

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 312
• Erscheinungstermin: 29. April 2025
• Englisch
• ISBN-13: 9781398617421
• ISBN-10: 1398617423
• Artikelnr.: 70366792

Autorenporträt

Mohamed Zaki

Inhaltsangabe

Section
ONE: Strategy Chapter
01: Introduction Chapter
02: Customer Experience Centric Strategy Section
TWO: Design Chapter
03: Data
driven Customer Experience Design Chapter
04: Customer Journey Chapter
05: Customer Delight Chapter
06: Customer Experience Design Challenges Section
THREE: Management Chapter
07: Customer Experience Measurements Chapter
08: Customer Loyalty Chapter
09: Customer Engagement Chapter
10: Personalized Experience Chapter
11: Brand Equity Section
FOUR: Business Model Chapter
12: Data
driven Business Model (DDBM)