Zontee Hou (Founder of Media Volery and Director of Strategy)
Data-Driven Personalization
How to Use Consumer Insights to Generate Customer Loyalty
Zontee Hou (Founder of Media Volery and Director of Strategy)
Data-Driven Personalization
How to Use Consumer Insights to Generate Customer Loyalty
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Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
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Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Seitenzahl: 280
- Erscheinungstermin: 28. Mai 2024
- Englisch
- Abmessung: 234mm x 156mm x 19mm
- Gewicht: 428g
- ISBN-13: 9781398614604
- ISBN-10: 1398614602
- Artikelnr.: 68931656
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- 06621 890
- Verlag: Kogan Page Ltd
- Seitenzahl: 280
- Erscheinungstermin: 28. Mai 2024
- Englisch
- Abmessung: 234mm x 156mm x 19mm
- Gewicht: 428g
- ISBN-13: 9781398614604
- ISBN-10: 1398614602
- Artikelnr.: 68931656
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- 06621 890
Zontee Hou
Chapter
00: Introduction; Chapter
01: The case for data
driven personalization; Section
01: Understanding your customers; Chapter
02: Starting with the right audiences; Chapter
03: Researching and segmenting your audiences; Chapter
04: Gaining insights when your resources are limited; Section
02: Building the toolkit for personalization; Chapter
05: Preparing for personalization
the strategy behind the data; Chapter
06: Setting up data systems for today and tomorrow; Chapter
07: Mapping multi
faceted customer journeys; Chapter
08: Creating content that feels personal; Chapter
09: Delivering seamless omnichannel experiences; Chapter
10: Balancing privacy and personalization ; Section
03: Fostering emotional resonance; Chapter
11: Uncovering what drives your customers; Chapter
12: Uncovering what drives your customers; Chapter
13: Harnessing the power of social proof; Chapter
14: Developing and testing more relevant messaging; Section
04: Tapping into community; Chapter
15: The sway of belonging; Chapter
16: Getting the most out of communities; Chapter
17: Cultivating community builders; Section
05: Deepening customer profiles; Chapter
18: The appeal of status; Chapter
19: Increasing the value of your customers; Chapter
20: Assembling your deep customer profile; Section
06: Empowering your data
driven personalization team; Chapter
21: Fostering a culture of curiosity; Chapter
22: Equipping your data
driven personalization team for success; Chapter
23: Assembling your tech stack; Chapter
24: Putting it all together: creating your action plan;
00: Introduction; Chapter
01: The case for data
driven personalization; Section
01: Understanding your customers; Chapter
02: Starting with the right audiences; Chapter
03: Researching and segmenting your audiences; Chapter
04: Gaining insights when your resources are limited; Section
02: Building the toolkit for personalization; Chapter
05: Preparing for personalization
the strategy behind the data; Chapter
06: Setting up data systems for today and tomorrow; Chapter
07: Mapping multi
faceted customer journeys; Chapter
08: Creating content that feels personal; Chapter
09: Delivering seamless omnichannel experiences; Chapter
10: Balancing privacy and personalization ; Section
03: Fostering emotional resonance; Chapter
11: Uncovering what drives your customers; Chapter
12: Uncovering what drives your customers; Chapter
13: Harnessing the power of social proof; Chapter
14: Developing and testing more relevant messaging; Section
04: Tapping into community; Chapter
15: The sway of belonging; Chapter
16: Getting the most out of communities; Chapter
17: Cultivating community builders; Section
05: Deepening customer profiles; Chapter
18: The appeal of status; Chapter
19: Increasing the value of your customers; Chapter
20: Assembling your deep customer profile; Section
06: Empowering your data
driven personalization team; Chapter
21: Fostering a culture of curiosity; Chapter
22: Equipping your data
driven personalization team for success; Chapter
23: Assembling your tech stack; Chapter
24: Putting it all together: creating your action plan;
Chapter
00: Introduction; Chapter
01: The case for data
driven personalization; Section
01: Understanding your customers; Chapter
02: Starting with the right audiences; Chapter
03: Researching and segmenting your audiences; Chapter
04: Gaining insights when your resources are limited; Section
02: Building the toolkit for personalization; Chapter
05: Preparing for personalization
the strategy behind the data; Chapter
06: Setting up data systems for today and tomorrow; Chapter
07: Mapping multi
faceted customer journeys; Chapter
08: Creating content that feels personal; Chapter
09: Delivering seamless omnichannel experiences; Chapter
10: Balancing privacy and personalization ; Section
03: Fostering emotional resonance; Chapter
11: Uncovering what drives your customers; Chapter
12: Uncovering what drives your customers; Chapter
13: Harnessing the power of social proof; Chapter
14: Developing and testing more relevant messaging; Section
04: Tapping into community; Chapter
15: The sway of belonging; Chapter
16: Getting the most out of communities; Chapter
17: Cultivating community builders; Section
05: Deepening customer profiles; Chapter
18: The appeal of status; Chapter
19: Increasing the value of your customers; Chapter
20: Assembling your deep customer profile; Section
06: Empowering your data
driven personalization team; Chapter
21: Fostering a culture of curiosity; Chapter
22: Equipping your data
driven personalization team for success; Chapter
23: Assembling your tech stack; Chapter
24: Putting it all together: creating your action plan;
00: Introduction; Chapter
01: The case for data
driven personalization; Section
01: Understanding your customers; Chapter
02: Starting with the right audiences; Chapter
03: Researching and segmenting your audiences; Chapter
04: Gaining insights when your resources are limited; Section
02: Building the toolkit for personalization; Chapter
05: Preparing for personalization
the strategy behind the data; Chapter
06: Setting up data systems for today and tomorrow; Chapter
07: Mapping multi
faceted customer journeys; Chapter
08: Creating content that feels personal; Chapter
09: Delivering seamless omnichannel experiences; Chapter
10: Balancing privacy and personalization ; Section
03: Fostering emotional resonance; Chapter
11: Uncovering what drives your customers; Chapter
12: Uncovering what drives your customers; Chapter
13: Harnessing the power of social proof; Chapter
14: Developing and testing more relevant messaging; Section
04: Tapping into community; Chapter
15: The sway of belonging; Chapter
16: Getting the most out of communities; Chapter
17: Cultivating community builders; Section
05: Deepening customer profiles; Chapter
18: The appeal of status; Chapter
19: Increasing the value of your customers; Chapter
20: Assembling your deep customer profile; Section
06: Empowering your data
driven personalization team; Chapter
21: Fostering a culture of curiosity; Chapter
22: Equipping your data
driven personalization team for success; Chapter
23: Assembling your tech stack; Chapter
24: Putting it all together: creating your action plan;