Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Zontee Hou is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: The case for data driven personalization; Section 01: Understanding your customers; Chapter 02: Starting with the right audiences; Chapter 03: Researching and segmenting your audiences; Chapter 04: Gaining insights when your resources are limited; Section 02: Building the toolkit for personalization; Chapter 05: Preparing for personalization the strategy behind the data; Chapter 06: Setting up data systems for today and tomorrow; Chapter 07: Mapping multi faceted customer journeys; Chapter 08: Creating content that feels personal; Chapter 09: Delivering seamless omnichannel experiences; Chapter 10: Balancing privacy and personalization ; Section 03: Fostering emotional resonance; Chapter 11: Uncovering what drives your customers; Chapter 12: Uncovering what drives your customers; Chapter 13: Harnessing the power of social proof; Chapter 14: Developing and testing more relevant messaging; Section 04: Tapping into community; Chapter 15: The sway of belonging; Chapter 16: Getting the most out of communities; Chapter 17: Cultivating community builders; Section 05: Deepening customer profiles; Chapter 18: The appeal of status; Chapter 19: Increasing the value of your customers; Chapter 20: Assembling your deep customer profile; Section 06: Empowering your data driven personalization team; Chapter 21: Fostering a culture of curiosity; Chapter 22: Equipping your data driven personalization team for success; Chapter 23: Assembling your tech stack; Chapter 24: Putting it all together: creating your action plan;
Chapter 00: Introduction; Chapter 01: The case for data driven personalization; Section 01: Understanding your customers; Chapter 02: Starting with the right audiences; Chapter 03: Researching and segmenting your audiences; Chapter 04: Gaining insights when your resources are limited; Section 02: Building the toolkit for personalization; Chapter 05: Preparing for personalization the strategy behind the data; Chapter 06: Setting up data systems for today and tomorrow; Chapter 07: Mapping multi faceted customer journeys; Chapter 08: Creating content that feels personal; Chapter 09: Delivering seamless omnichannel experiences; Chapter 10: Balancing privacy and personalization ; Section 03: Fostering emotional resonance; Chapter 11: Uncovering what drives your customers; Chapter 12: Uncovering what drives your customers; Chapter 13: Harnessing the power of social proof; Chapter 14: Developing and testing more relevant messaging; Section 04: Tapping into community; Chapter 15: The sway of belonging; Chapter 16: Getting the most out of communities; Chapter 17: Cultivating community builders; Section 05: Deepening customer profiles; Chapter 18: The appeal of status; Chapter 19: Increasing the value of your customers; Chapter 20: Assembling your deep customer profile; Section 06: Empowering your data driven personalization team; Chapter 21: Fostering a culture of curiosity; Chapter 22: Equipping your data driven personalization team for success; Chapter 23: Assembling your tech stack; Chapter 24: Putting it all together: creating your action plan;
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