Barbara H. Wixom, Cynthia M. Beath

Data Is Everybody's Business

The Fundamentals of Data Monetization

• Gebundenes Buch

Produktbeschreibung

"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--

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Produktdetails

• Management on the Cutting Edge
• Verlag: MIT Press Ltd
• Seitenzahl: 192
• Erscheinungstermin: 26. September 2023
• Englisch
• Abmessung: 230mm x 163mm x 22mm
• Gewicht: 390g
• ISBN-13: 9780262048217
• ISBN-10: 0262048213
• Artikelnr.: 68031932

Autorenporträt

Barbara H. Wixom is Principal Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR), founder of the MIT CISR Data Research Advisory Board, and faculty director for the MIT Sloan online short course Data Monetization Strategy. Cynthia M. Beath is Professor Emerita at the McCombs School of Business, University of Texas at Austin. Before embarking on her academic career, she worked in private industry in several information systems development and consulting positions. Leslie Owens is the former Executive Director of MIT CISR and Senior Lecturer at the MIT Sloan School of Management. Previously she was Vice President and Research Director at Forrester Research, and a manager at Abbott.

Inhaltsangabe

Series Foreword vii
Foreword ix
Introduction: Data Is Everybody's Business 1
1 Data Monetization 9
2 Data Monetization Capabilities 25
3 Improving with Data 47
4 Wrapping with Data 67
5 Selling Information Solutions 91
6 Creating a Data Democracy 113
7 Data Monetization Strategy 129
8 Monetizing Your Data 147
Appendix: The Capability Assessment Worksheet 155
Acknowledgments 165
Notes 173
Index 185