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Two noted experts explain how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. They discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.

Produktbeschreibung
Two noted experts explain how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. They discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.
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Autorenporträt
Yukio Ohsawa, Katsutoshi Yada