Data Mining for Design and Marketing

Herausgeber: Ohsawa, Yukio; Yada, Katsutoshi

• Gebundenes Buch

Produktbeschreibung

Two noted experts explain how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. They discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.

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Produktdetails

• Verlag: Chapman and Hall/CRC
• Seitenzahl: 336
• Erscheinungstermin: 26. Januar 2009
• Englisch
• Abmessung: 240mm x 161mm x 23mm
• Gewicht: 669g
• ISBN-13: 9781420070194
• ISBN-10: 1420070193
• Artikelnr.: 23096335

Autorenporträt

Yukio Ohsawa, Katsutoshi Yada

Inhaltsangabe

Sensing Values in Designing Products and Markets on Data Mining and
Visualizations. Reframing the Data Mining Process. The Use of Online Market
Analysis Systems to Achieve Competitive Advantage. Finding Hierarchical
Patterns in Large POS Data Using Historical Trees. A Method to Search ARX
Model Orders and Its Application to Sales Dynamics Analysis. Data Mining
for Improved Website Design and Enhanced Marketing. Discourse Analysis and
Creativity Support for Concept Product Design. Data Crystallization with
Human Interactions Applied for Designing New Products. Improving and
Applying Chance Discovery for Design Analysis. Mining for Influence Leaders
in Global Teamwork Projects. Analysis Framework for Knowledge Discovery
Related to Persuasion Process Conversation Logs. Association Bundle-Based
Market Basket Analysis. Formal Concept Analysis with Attribute Priorities.
Literature Categorization System for Automated Database Retrieval of
Scientific Articles Based on Dedicated Taxonomy. A Data Mining Framework
for Designing Personalized E-Commerce Support Tools. An Adjacency Matrix
Approach for Extracting User Sentiments from Sentences. Visualizing RFID
Tag Data in a Library for Detecting Latent Interest of Users. Appendices.
Index.