Caroline Florence

Data Storytelling in Marketing

How to Tell Persuasive Stories Through Data

• Broschiertes Buch

Produktbeschreibung

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 296
• Erscheinungstermin: 25. Juni 2024
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 460g
• ISBN-13: 9781398615038
• ISBN-10: 139861503X
• Artikelnr.: 68936879

Autorenporträt

Caroline Florence is a trainer and coach in data analysis, insight generation and storytelling based near Cambridge, UK. As founder of Insight Narrator, she was included in the Twenty Women in Data and Tech in 2023. She was also listed in the ESOMAR Insight250 in 2021 as a global innovator in market research, data-driven marketing and insights and speaks regularly at conferences around the world on the value of insight.

Inhaltsangabe

Chapter
00: Introduction: The role of data storytelling as part of the marketing toolkit; Chapter
01: The importance of data in persuasive storytelling
past, present and future; Chapter
02: The impact of data storytelling on marketing outcomes; Chapter
03: The status quo and what needs to change; Chapter
04: Defining great data storytelling; Chapter
05: How to plan a relevant data story; Chapter
06: How to discover a robust data story; Chapter
07: How to build a refined data story; Chapter
08: How to create a relatable data story; Chapter
09: How to execute a remarkable data story; Chapter
10: The mindset and ways of working for a data storytelling champion; Chapter
11: Streamlining your data storytelling ways of working; Chapter
12: What next?;