Bernard Marr

Data Strategy

How to Use Data and Artificial Intelligence to Transform Your Business

• Broschiertes Buch

Produktbeschreibung

Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business.

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Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 288
• Erscheinungstermin: 3. September 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398619593
• ISBN-10: 1398619590
• Artikelnr.: 71826497

Autorenporträt

Bernard Marr is one of the world's leading voices in business and technology. A futurist and strategic performance consultant, he has worked with many of the world's best-known organizations and writes a regular column for Forbes. Marr is also a major influencer with a combined following of 4 million people across his social media channels and was ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of AI Strategy, The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page. He is based in Milton Keynes, UK.

Inhaltsangabe

Chapter
01: Introduction
Why every business is now a data business; Chapter
02: Use cases for data; Chapter
03: Using data to improve your business decisions; Chapter
04: Using data to understand your customers; Chapter
05: Using data to create more intelligent services; Chapter
06: Using data to make more intelligent products; Chapter
07: Using data to improve your business processes; Chapter
08: Monetizing your data; Chapter
09: Defining your data use cases; Chapter
10: Sourcing and collecting data; Chapter
11: Data governance, ethics and trust; Chapter
12: Turning data into insights; Chapter
13: Creating a technology and data infrastructure; Chapter
14: Building data competencies in your organization; Chapter
15: Executing and revisiting your data strategy; Chapter
16: Looking ahead

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• • Chapter - 01: Introduction - Why every business is now a data business;
  • Chapter - 02: Use cases for data;
  • Chapter - 03: Using data to improve your business decisions;
  • Chapter - 04: Using data to understand your customers;
  • Chapter - 05: Using data to create more intelligent services;
  • Chapter - 06: Using data to make more intelligent products;
  • Chapter - 07: Using data to improve your business processes;
  • Chapter - 08: Monetizing your data;
  • Chapter - 09: Defining your data use cases;
  • Chapter - 10: Sourcing and collecting data;
  • Chapter - 11: Data governance, ethics and trust;
  • Chapter - 12: Turning data into insights;
  • Chapter - 13: Creating a technology and data infrastructure;
  • Chapter - 14: Building data competencies in your organization;
  • Chapter - 15: Executing and revisiting your data strategy;
  • Chapter - 16: Looking ahead