Dead Fish Don't Swim Upstream - Silverberg, Jay J.; McLean, Bruce E.
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Business academia offers an excellent entrepreneurial foundation. Then reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That's us. For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers' ability to convey important business lessons in bite-size morsels.…mehr

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Produktbeschreibung
Business academia offers an excellent entrepreneurial foundation. Then reality sets in. This book bridges the gap between academia and real business, to counsel by example, and to deliver timely, actionable recommendations to capitalize on opportunities, or to sidestep hidden business grenades. Advice is best delivered by those who have successfully walked the entrepreneurial trail, but not without incurring some scars along the way. That's us. For the university instructor or professor, this book adds another dimension to what is being taught, and facilitates the lecturers' ability to convey important business lessons in bite-size morsels.
Autorenporträt
Jay J. Silverberg is a "business rebel" who has started and run a number of successful enterprises. This book is a culmination of his business adventures (and misadventures) and offers up a multitude of inestimably valuable lessons. As an entrepreneurial trainer, Jay has developed innovative programs for both the beginner and the advanced businessperson, and delivered training and mentoring to thousands of entrepreneurs, managers, and business professionals. As a business consultant, Jay's practice ranges from start-ups to Fortune 500 firms with projects that have spanned the globe. He has also represented government trade and economic development ministries at national and international conferences. Jay sees life as a gift, and business as a game (and vice versa).