Geoffrey A. Moore

Dealing with Darwin

How Great Companies Innovate at Every Phase of Their Evolution

• Broschiertes Buch

Produktbeschreibung

A bestselling author shows companies how to rise to the challenge of natural selection and master their own evolution, in order to thrive in today's eat-or-be-eaten economic jungle.

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The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.

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Produktdetails

• Verlag: Penguin Publishing Group
• Seitenzahl: 306
• Erscheinungstermin: 27. Mai 2008
• Englisch
• Abmessung: 214mm x 140mm x 18mm
• Gewicht: 430g
• ISBN-13: 9781591842149
• ISBN-10: 159184214X
• Artikelnr.: 23360178

Autorenporträt

Geoffrey A. Moore, Ph.D. is an author and business consultant. He has consulted for such notable companies as Salesforce, Microsoft, Aruba, and Intel. He studied literature at Stanford University and the University of Washington. His works include Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution, Inside the Tornado, and Escape Velocity. 

Inhaltsangabe

Acknowledgments Vii
Preface: What This Book Is About And How It Came To Be Xiii
Part One: Foundational Models 1
Chapter One: The Economics Of Innovation 5
Chapter Two: Innovation And Category Maturity 13
Cisco's Product Portfolio 20
Chapter Three: Innovation And Business Architecture 29
Cisco's Business Architecture 49
Part Two: Managing Innovation 57
Chapter Four: Types Of Innovation 61
Chapter Five: Managing Innovation In Growth Markets 73
Cisco Innovating In Growth Markets 100
Chapter Six: Managing Innovation In Mature Markets 110
Cisco Innovating In Mature Markets 159
Chapter Seven: Managing Innovation In Declining Markets 168
Cisco Innovating In Declining Markets 183
Chapter Eight: Managing Innovation In Your Enterprise 192
Part Three: Managing Inertia 201
Chapter Nine: Extracting Resources From Context 209
Cisco And Core/Context Analysis 226
Chapter Ten: Repurposing Resources For Core 235
Cisco And Resource Recycling 248
Chapter Eleven: Managing Inertia In Your Enterprise 256
Glossary 261
Index 275

Rezensionen

"has some interesting insights into global market trends." (EN Magazine, September 2006)

"The book offers a framework for companies to locate themselves on the lifecycle curve before they draw their innovation strategy." (Gulf Business, October 2006)

"...a good read for anyone who needs to recognise how to develop a competitive advantage through creative and innovative practices..." (Edge, November 2006)

"colourful, ambitious, thoughtful....provocative and credible enough to be worthy of Moore's famous predecessors." (Information Age, December 2006)

an unashamedly challenging book...but one worth the effort." (Manager, December 2006)