Death of a Broker
How a Brand Advocate was Born
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A Leadership Book for the Next Generation of Leaders In Death of a Broker, Zak Romanoff details how he successfully turned his food brokerage business on its head, becoming a disruptor in the marketing and sales side of the billion-dollar food distribution industry. He started by killing the term "broker" and identifying his company as brand advocates through innovative social media strategies. This repositioning enhanced OMNI Food Sales' reputation attracted new customers, and propelled Zak as a thought leader and sought-out speaker-all with the help of the strong, dedicated team Zak built at...
A Leadership Book for the Next Generation of Leaders In Death of a Broker, Zak Romanoff details how he successfully turned his food brokerage business on its head, becoming a disruptor in the marketing and sales side of the billion-dollar food distribution industry. He started by killing the term "broker" and identifying his company as brand advocates through innovative social media strategies. This repositioning enhanced OMNI Food Sales' reputation attracted new customers, and propelled Zak as a thought leader and sought-out speaker-all with the help of the strong, dedicated team Zak built at OMNI. "I don't need perfect. "I just need possible" is one of Zak Romanoff's mantras that motivates his team. In Death of a Broker, Zak talks about his evolution from a boss to a leader who harnesses old-school values, such as hard work and respect, and shows how love can drive business. The book is a must-read for the food industry, but the lessons he shares are applicable to just about any business. For those just starting out in their careers, as well as those seasoned leaders out there looking to excel, Zak offers a unique perspective on business and life and on what it takes to be successful in today's rapidly changing business environment.
