Bilgehan Bozkurt

Broschiertes Buch

Debates in Marketing Orientation

Beschreibung

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

Autor

Bilgehan Bozkurt is Assistant Professor of Marketing at Istanbul Arel University, Turkey. His research and professional background lies in branding, customer-oriented project management, business analysis, and software development.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 240
• Erscheinungstermin: 14. Januar 2019
• Englisch
• Abmessung: 198mm x 129mm x 13mm
• Gewicht: 260g
• ISBN-13: 9781787698369
• ISBN-10: 178769836X
• Artikelnr.: 54477316