Piyush Kumar, Kunal Gupta

Decision Equity

The Ultimate Metric to Connect Marketing Actions to Profi Ts

• Broschiertes Buch

Produktbeschreibung

Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.

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Produktdetails

• Marketing Strategy Collection
• Verlag: Business Expert Press / McGraw-Hill Professional
• Seitenzahl: 200
• Erscheinungstermin: 10. März 2011
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 309g
• ISBN-13: 9781606491935
• ISBN-10: 1606491938
• Artikelnr.: 33321255

Autorenporträt

Dr. Piyush Kumar is associate professor of marketing at the Terry College of Business at the University of Georgia and currently a visiting associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. He is also the president of Stratistics Inc., a marketing strategy and analytics firm. His areas of expertise include brand management, service strategies, marketing analytics, and linkage analysis. Dr. Kunal Gupta is a vice president at Burke Inc., where he consults extensively on topics related to decision equity for small as well as large Fortune 500 companies. He regularly speaks and conducts workshops related to the topic of decision equity, and has also served as a member of the Board of Examiners for the Malcolm Baldrige National Quality Awards.