Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.
Mary Haropoulou is a Course Quality Officer at the University of Western Sydney. Clive Smallman is Professor and Dean at the Higher Education Leadership Institute.
Inhaltsangabe
1. Sustainability, Decision-making and New Product Development 2. Theory in Decision-making, New Product Development and Sustainability 3. Methods for Following the Practice of Small Business Management 4. Observations on Decision-making, New Product Development and Sustainability in a Small Business 5. Theoretical Perspectives on Decision-making, New Product Development and Sustainability in a Small Business 6. Conclusions
1. Sustainability, Decision-making and New Product Development 2. Theory in Decision-making, New Product Development and Sustainability 3. Methods for Following the Practice of Small Business Management 4. Observations on Decision-making, New Product Development and Sustainability in a Small Business 5. Theoretical Perspectives on Decision-making, New Product Development and Sustainability in a Small Business 6. Conclusions
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