Harisur Rahman

Gebundenes Buch

Decoding Ad Culture

Television Commercials and Broadcast Regulations in Bangladesh

Beschreibung

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

Autor

Harisur Rahman is Associate Professor of Media, Communication, and Journalism (MCJ) Program in the Department of Political Science and Sociology at North South University, Dhaka, Bangladesh. He is Fulbright Visiting Scholar, Southern Illinois University-Carbondale, IL, USA (2025- 2026).

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 318
• Erscheinungstermin: 18. September 2024
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 669g
• ISBN-13: 9781666943160
• ISBN-10: 1666943169
• Artikelnr.: 70441444