Harisur Rahman

Decoding Ad Culture

Television Commercials and Broadcast Regulations in Bangladesh

• Gebundenes Buch

Produktbeschreibung

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 330
• Erscheinungstermin: 15. August 2024
• Englisch
• Abmessung: 229mm x 152mm
• ISBN-13: 9781666943160
• ISBN-10: 1666943169
• Artikelnr.: 70441444

Autorenporträt

Harisur Rahman is associate professor in the Department of Political Science and Sociology at North South University.

Inhaltsangabe

Chapter 1: Media Scenes and Television Commercials in Bangladesh
Chapter 2: Critical Discourse Analysis of TVCs in Bangladesh
Chapter 3: Rhetorical Analysis of TVCs in Bangladesh
Chapter 4: The Use of Greenwashing in Bangladeshi Commercials
Chapter 5: The Covidization of Television Commercials in Bangladesh
Chapter 6: Television Commercials and the Formation of Audience
Chapter 7: Negotiating Cultural Hegemony of The TV Commercials of Global
Products in Bangladesh
Chapter 8: Representation of Cultural Values in Bangladeshi Television
Commercials
Chapter 9: Television Commercial, Social Responsibility, and Broadcast
Policy in Bangladesh