Decoding Branding - Yuen, Royce
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Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.

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Produktbeschreibung
Decoding Branding explains the evolution of branding and how the disrupting factors like the digital revolution, technological advancement, changing consumer behavior, and the pandemic have reshaped the marketing landscape.
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Autorenporträt
Royce Yuen is a marketing veteran and has more than thirty years of brand-building experience. He was formerly the Chairman of Ogilvy Southern China/Hong Kong and the HK4As. Royce is a Professor of Practice and has been lecturing on branding and communications for MBA programs across China and Hong Kong for more than two decades. Royce was awarded an Honorary University Fellowship by the Hong Kong Polytechnic University, named Scholar Marketer by the Hong Kong Institute of Marketing, and appointed Justice of the Peace by the Government of the HKSAR. He serves on several advisory committees for the HKSAR and is an advisor to the Our Hong Kong Foundation.