Get your business involved in the metaverse and learn how to build your company's presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.
Get your business involved in the metaverse and learn how to build your company's presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.
Chris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the enterprise space. Based in New York City, New York, Duffey serves on the Board of Directors for Association of National Advertisers New York (ANA NY) and the Consumer Technology Association's (CTA) Board of Industry Leaders. The author's work has been featured in The Wall Street Journal, The Guardian, Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post and Business Insider. He has been recognized as one of "the industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing" by Business Insider, one of the leading minds in AI by Qualcomm and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Duffey is the author of Superhuman Innovation, also published by Kogan Page.
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Chapter 00: Introduction; Section ONE: Decoding the platform; Chapter 01: Web 1.0, Web 2.0, Web 3.0; Chapter 02: The metaverse; Chapter 03: Blockchain; Section TWO: Decoding the experience; Chapter 04: NFTs; Chapter 05: Gaming; Chapter 06: Entertainment; Chapter 07: Digital fashion; Chapter 08: Tokenomics; Chapter 09: 3D worlds; Chapter 10: Infrastructure Endpoints, central systems, network, software and AI; Section THREE: Decoding the imperative; Chapter 11: Ethics, privacy, security and standards; Chapter 12: Connection, unity and community; Chapter 13: The world of empowerment
