In some Slavic cultures, the traditional character Ded Moroz (Russian) plays a role similar to that of Santa Claus. The literal translation of the name would be Grandfather Frost, although the name is often translated as Father Frost.Ded Moroz brings presents to children. However, unlike the secretive ways of Santa Claus, he often brings them in person, at the celebrations of the New Year, at New Year parties for kids by the New Year Tree.The "in-person" gifts usually occur at organized celebrations at kindergartens, schools, circus performances around New Year time where the gifts can be "standardized." Various agencies provide Ded Moroz visits to families and offices. In such cases specific gifts can be chosen for particular members at the parties. The clandestine operations of placing the gifts under the New Year tree still occur when a Ded Moroz visit is not arranged for some reason.