This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents Preface * Acknowledgments * Part 1: Defining Business Markets: A Primer * Market Definition: An Overview * Defining Markets: Key Concepts * Part II: Market Definition: Research Findings * Five Critical Market Definition Dimensions * Customer- and Competitive-Based Market Definitions * Defining and Segmenting Business Markets * Market Redefinition Guidelines * Market Strategies and Performance * Part III: Market Definition: Finding Strategic Advantage * Defining Markets: A Three-Stage Framework * Defining Markets: Implications for Management * Market Definition and Redefinition: Reprise * Part IV: Case Studies * Market Definition Case Study 1: The U.S. Newspaper Industry * Market Definition Case Study 2: Sportmed * Part V: Appendixes * Appendix A: Sample Profile * Appendix B: Market Definition Survey * Notes * Index
Contents Preface * Acknowledgments * Part 1: Defining Business Markets: A Primer * Market Definition: An Overview * Defining Markets: Key Concepts * Part II: Market Definition: Research Findings * Five Critical Market Definition Dimensions * Customer- and Competitive-Based Market Definitions * Defining and Segmenting Business Markets * Market Redefinition Guidelines * Market Strategies and Performance * Part III: Market Definition: Finding Strategic Advantage * Defining Markets: A Three-Stage Framework * Defining Markets: Implications for Management * Market Definition and Redefinition: Reprise * Part IV: Case Studies * Market Definition Case Study 1: The U.S. Newspaper Industry * Market Definition Case Study 2: Sportmed * Part V: Appendixes * Appendix A: Sample Profile * Appendix B: Market Definition Survey * Notes * Index
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