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Increase adoption and usage of data analytics with a step-by-step agile process to gain stakeholder buy-in and create actionable business value.

Produktbeschreibung
Increase adoption and usage of data analytics with a step-by-step agile process to gain stakeholder buy-in and create actionable business value.
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Autorenporträt
Nicholas Kelly
Rezensionen
"Over the many years I have worked in data analytics the field has grown significantly. It's no longer enough to deliver accurate numbers and charts: we need to consider business value, governance, adoption, story-telling and even corporate culture. Nick Kelly's book covers all that ground and more." Donald Farmer, Principle, Tree Hive Strategy