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Chapter 1: Introduction Explanation of the importance of Facebook Ads and Automation Brief overview of the book's content Chapter 2: Understanding Facebook Ads Basics of Facebook Ads Types of Facebook Ads Setting up a Facebook Ads Account Targeting and Ad Placement Chapter 3: Creating Effective Facebook Ads Creating Ad Copy and Visuals Creating Landing Pages A/B Testing and Optimization Strategies for Increasing Click-Through-Rates (CTR) and Conversion Rates Chapter 4: Facebook Ads Automation Importance of Facebook Ads Automation Setting up Automated Ads Strategies for Optimizing Automated Ads Overview of Facebook Ads Manager and Automated Rules Chapter 5: Measuring and Analyzing Facebook Ads Performance Metrics to track for Facebook Ads Interpreting Facebook Ads Analytics Creating Custom Reports Chapter 6: Advanced Facebook Ads Strategies Remarketing and Retargeting Lookalike Audiences Campaign Budget Optimization Scaling and Expanding Facebook Ad Campaigns Chapter 7: Facebook Ads Case Studies Examples of successful Facebook Ad campaigns Analysis of the strategies used in each campaign Chapter 8: Facebook Ads Troubleshooting Common Facebook Ads issues and how to troubleshoot them Chapter 9: Conclusion