This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy.
This book is a history of political consulting in America, examining how the consulting business developed, highlighting the major figures in the consulting industry and assessing the impact of professional consulting on elections and American democracy.
Dennis W. Johnson is Professor Emeritus of Political Management at George Washington University. He is the author or editor of eight other books on political consultants, campaigns, and public policy.
Inhaltsangabe
* List of Tables * Preface and Acknowledgments * Introduction * PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s * Ch. 1 In the Beginning, Whitaker and Baxter * Ch. 2 Measuring Public Opinion, Private and Public Pollsters * Ch. 3 Radio, Television and Campaigning, 1920s-1960 * Ch. 4 The Pioneers * Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad * PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s * Ch. 6 Money, Campaigns and the Next Generation of Consultants * Ch. 7 Evolution of Polling * Ch. 8 The Media Revolution * Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks * Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 * Ch. 11 Consulting, Ballot Issues and Local Government * Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 * PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 - PRESENT * Ch. 13 New Generation of Consultants * Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 * Ch. 15 Technological Advances * Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate * Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 * Ch. 18 Consulting Internationally * Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 * Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign * Ch. 21 Political Consulting Today * Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 * Appendix B: American Association of Political Consultants Hall of Fame Inductees * Notes * Index
* List of Tables * Preface and Acknowledgments * Introduction * PART 1: EARLY BUSINESS OF POLITICAL CONSULTING, 1930s-1960s * Ch. 1 In the Beginning, Whitaker and Baxter * Ch. 2 Measuring Public Opinion, Private and Public Pollsters * Ch. 3 Radio, Television and Campaigning, 1920s-1960 * Ch. 4 The Pioneers * Ch. 5 Consultants and Presidential Campaigns, 1964 and 1968, and Consulting Abroad * PART 2: THE EXPANSION AND GROWTH OF CONSULTING, 1970s-1980s * Ch. 6 Money, Campaigns and the Next Generation of Consultants * Ch. 7 Evolution of Polling * Ch. 8 The Media Revolution * Ch. 9 Voter Contact: Targeting, Direct Mail, and Phone Banks * Ch. 10 Consultants and Presidential Campaigns, 1972, 1976, and 1980 * Ch. 11 Consulting, Ballot Issues and Local Government * Ch. 12 Consultants and Presidential Campaigns, 1984 and 1988 * PART 3: TRANSFORMATION OF CONSULTING AND THE CHALLENGES AHEAD, 1990 - PRESENT * Ch. 13 New Generation of Consultants * Ch. 14 Consultants and Presidential Campaigns, 1992 and 1996 * Ch. 15 Technological Advances * Ch. 16 Issue Campaigns and Government Affairs; Consultants Going Corporate * Ch. 17 Consultants and Presidential Campaigns, 2000 and 2004 * Ch. 18 Consulting Internationally * Ch. 19 Consultants and Presidential Campaigns, 2008 and 2012 * Ch. 20 Outside Groups, Plutocrats and Dark Money; Consultants and the 2016 Presidential Campaign * Ch. 21 Political Consulting Today * Appendix A: Key Consultants and Senior Advisers for Presidential Candidates, 1952-2016 * Appendix B: American Association of Political Consultants Hall of Fame Inductees * Notes * Index
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