Yinghong Susan Wei

Demystifying Learning Traps in a New Product Innovation Process

Good? Bad? or Both?

• Broschiertes Buch

Produktbeschreibung

This research book seeks to enhance understanding of the role of learning traps in the successful new product innovation process. Drawing on and adapting key concepts from organizational learning theory, particularly in the area of capability-rigidity theory, this research investigates how market orientation may create rigidity (known as learning traps or competency traps) that reduces innovation performance. Three types of competency traps (vision traps, technology traps, and routinization traps) are identified, and an integrated conceptual framework as well as new measures are developed to help researchers and managers identify and reduce the effect of learning traps in the new product development process. Entrepreneurial orientation and network learning are suggested as the remedies for managing the possible adverse effects.

Produktdetails

• Verlag: Scholars' Press
• Seitenzahl: 308
• Erscheinungstermin: 22. April 2014
• Englisch
• Abmessung: 220mm x 150mm x 19mm
• Gewicht: 477g
• ISBN-13: 9783639710243
• ISBN-10: 363971024X
• Artikelnr.: 62665664

Autorenporträt

Dr Yinghong Susan Wei received her PhD in business from the University of North Carolina at Chapel Hill. Her research focuses on the interface between marketing strategy and innovation management. She has published her research in many leading business journals and has taught a variety of business classes at the undergraduate, master and PhD level.