Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering.
Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Patrick Forsyth is a consultant and trainer and runs Touchstone Training & Consultancy. He the author of many successful business books on the topics of marketing, management and communications skills. These books include: How to Write Reports and Proposals and Successful Time Management (Kogan Page), and The Gentle Art of Getting Your Own Way (Foulsham).
Inhaltsangabe
Part I: An overview of marketing Chapter 1: Marketing in context Chapter 2: The marketing domain Part II: Fundamental issues Chapter 3: Product considerations Chapter 4: Pricing policy and tactics Chapter 5: Market research and information Chapter 6: Routes to market: distribution channels and methodology Part III: Strategy and marketing planning Chapter 7: Marketing strategy Chapter 8: Marketing planning Chapter 9: Coordination and control Part IV: Marketing communications Chapter 10: How people buy Chapter 11: Marketing communications: the role and workings of different methods Chapter 12: Additional persuasive influences
Part I: An overview of marketing Chapter 1: Marketing in context Chapter 2: The marketing domain Part II: Fundamental issues Chapter 3: Product considerations Chapter 4: Pricing policy and tactics Chapter 5: Market research and information Chapter 6: Routes to market: distribution channels and methodology Part III: Strategy and marketing planning Chapter 7: Marketing strategy Chapter 8: Marketing planning Chapter 9: Coordination and control Part IV: Marketing communications Chapter 10: How people buy Chapter 11: Marketing communications: the role and workings of different methods Chapter 12: Additional persuasive influences
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