Photography is a wonderful tool that creates the perfect admixture of artistic expression and scientific discovery. Clinical Photography provides an clinician with the ability to record patient data in a unique and standardized way. The images obtained provide a powerful medium of expression and communication between the patient and the clinician. It aids in clinical examination, a firm diagnosis and offers treatment options to restore function, health, and aesthetics. Appropriate photographs provide vital supporting documentation and plays a crucial role in dismissing an allegation or claim by a patient. It may be sufficient for the patient to know that they have been taken may prevent the initiation of lengthy and stressful legal action. It serves as a dynamic marketing tool to set dental practitioners in the eyes of patients and clients.