The dentogenic concept is an esthetic philosophy. Its purpose is to present knowledge whereby the prosthodontist may replace the lost dentition in such a manner as to effect an appearance which is complimentary to the sex, personality, and age of the patient. Other interests have seemingly occupied the attention of the profession, to the unfortunate exclusion of the esthetic or cosmetic phase. The result of this disinterest has been an impersonal, characterless, or mechanical arrangement of teeth. The dentogenic concept has been explained and demonstrated for the benefit of the dentist and the dental laboratory technician. The technician has been enlightened so that he can lend a helping hand to the dentist when needed. Both physical aids and knowledge have been placed in the hands of the dentist so that he may be able to guide the patient to "look with the eye, and see with the mind," and thus believe in his dentist's ability and understand his reasoning. Only in this manner canthere be a welcome acceptance of the inspired efforts of the dentist, and the entire profession can be led to nobler heights in its service to mankind.