The Facial appearance is of great concern to everyone,for it is a significant part of self-image and confidence.The loss of teeth, because of the effect on facial appearance,often creates tremendous psychological trauma to the patient.The prosthesis can either enhance or distract from the patient s personal image, depending upon the naturalness and attractiveness of its appearance.Beauty lies in the eyes of the beholder.The artistic abilities of dentists vary from one to another.The dentist must consider both the anatomy and the physiology of the face,as well as artistic principles, to achieve a natural looking denture.Dentogenics is the art, practice and technique of creating the illusion of natural teeth in artificial dentures and is based on the elementary factor influenced by sex, personality and age of the patient.Dentogenic concept is an adventure in the realm of cosmetic art.This book explains the concept of dentogenics;the right teeth, placed in the proper position and held in place by a natural appearing matrix to sculpture the artificial dentures with highly developed perceptive qualities to a natural pleasing appearance.