Depiction of Female Athletes in the Mass Media - Katiambo, David
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This book analyses the image of female athletes in Kenyan newspapers. The image of female athletes was analysed because it is one of the most influential in socialization of young children by mass media.The years between 1980-2001 were selected for analysis because this period was the peak of worldwide advocacy for gender equality. In the selected period coverage of female athletes increased steadily. But there was a higher increase in photographic coverage than textual coverage. These implies that increased coverage of women by newspapers does not necessarily mean gender equality. It can also…mehr

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Produktbeschreibung
This book analyses the image of female athletes in Kenyan newspapers. The image of female athletes was analysed because it is one of the most influential in socialization of young children by mass media.The years between 1980-2001 were selected for analysis because this period was the peak of worldwide advocacy for gender equality. In the selected period coverage of female athletes increased steadily. But there was a higher increase in photographic coverage than textual coverage. These implies that increased coverage of women by newspapers does not necessarily mean gender equality. It can also mean women are continually viewed as sex objects, as baits for attracting readers. Increase in photographic coverage can also mean tablodization of newspaper market in Kenya. This book is important for students and gender researchers who want to know more about the image of women in the mass media.
Autorenporträt
Katiambo è docente presso il Dipartimento di comunicazione di massa e giornalismo dell'Università di Maseno, dove insegna studi sui media, sviluppo e comunicazione sanitaria. È autore di diversi articoli su riviste specializzate. L'autore sta attualmente svolgendo il suo dottorato di ricerca presso l'Istituto di Scienze Comportamentali dell'Università di Radboud, Paesi Bassi.