This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Johanna Fawkes, PhD, is currently Visiting Fellow at Leeds Beckett University, UK. She was Principal Research Fellow at the University of Huddersfield (2016-18), leading an international research team to produce the Global Capability Framework for Public Relations and Communications Management. Since 1990, Johanna has developed public relations degrees at all levels at universities in the UK and Australia, following a career in public sector communication. She has delivered international keynote speeches and published widely on public relations' identity, performance and ethics. Her book, Public Relations Ethics and Professionalism; The Shadow of Excellence, introducing a Jungian approach to ethics, was published by Routledge in 2015 (paperback 2017). She now lives in Andalucia, Spain.
Inhaltsangabe
Acknowledgments Chapter 1. Overture: Introduction Act I Curtain Up Chapter 2. Playing the part: identity issues in public relations Chapter 3. Roll up Roll up: public relations and promotional culture Chapter 4. All the world a stage: public relations as performance Chapter 5. Masquerade Act II After the Masquerade Chapter 6. Beneath the mask: a Jungian approach Chapter 7. After the masquerade: down, not out Chapter 8. Public relations and the planet: not a case study Chapter 9. Curtain call: depth public relations Chapter 10. Conclusions, observations, research directions and reflections Index
Acknowledgments Chapter 1. Overture: Introduction Act I Curtain Up Chapter 2. Playing the part: identity issues in public relations Chapter 3. Roll up Roll up: public relations and promotional culture Chapter 4. All the world a stage: public relations as performance Chapter 5. Masquerade Act II After the Masquerade Chapter 6. Beneath the mask: a Jungian approach Chapter 7. After the masquerade: down, not out Chapter 8. Public relations and the planet: not a case study Chapter 9. Curtain call: depth public relations Chapter 10. Conclusions, observations, research directions and reflections Index
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