Design and advertising in the hotel and restaurant business - Kotlik, Sergei;Ivanova, Lina;Malykh, Sergei
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The monograph considers modern approaches to design in advertising in the field of hotel and restaurant business in different countries of the world. Methodological approaches to the development of text and artistic image in commercial advertising of business objects on the examples of restaurants, hotels and hotels are offered. Much attention is given in the monograph to the Internet advertisement as the main factor nowadays for the promotion of goods and services, the task of which includes as a constituent part the designing of the user WEB-interfaces for sites and WEB-applications. The…mehr

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Produktbeschreibung
The monograph considers modern approaches to design in advertising in the field of hotel and restaurant business in different countries of the world. Methodological approaches to the development of text and artistic image in commercial advertising of business objects on the examples of restaurants, hotels and hotels are offered. Much attention is given in the monograph to the Internet advertisement as the main factor nowadays for the promotion of goods and services, the task of which includes as a constituent part the designing of the user WEB-interfaces for sites and WEB-applications. The authors have emphasized this factor and investigated it in a complex way using examples of techniques used in modern WEB-design advertising developments. Overall the monograph is intended for experts in commercial advertising, design, hotel and restaurant business, web advertising, marketing specialists, teachers, post-graduates and students and can serve as a good tool for planning various promotional campaigns and developing effective design approaches to advertising goods and services.
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Autorenporträt
Kotlik Sergey Valentinovich - Candidato a Scienze Tecniche, Professore Associato, Direttore dell'Istituto di Sistemi e Tecnologie Informatiche "Industria 4.0" dell'Accademia Nazionale di Tecnologie Alimentari di Odessa, Accademico dell'Accademia delle Scienze Ingegneristiche dell'Ucraina. Ivanova Lina Aleksandrovna - Dottore in Scienze, Professore, Scienziato e Tecnico d'Onore dell'Ucraina, Capo del Dipartimento di Grafica Ingegneristica e Progettazione Tecnica.