Design Attitude - Michlewski, Kamil
70,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in über 4 Wochen
payback
35 °P sammeln
  • Gebundenes Buch

Suitable for those who want to scratch beneath the surface and explore the impact design and designers have in organisations, this title offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role.

Andere Kunden interessierten sich auch für
Produktbeschreibung
Suitable for those who want to scratch beneath the surface and explore the impact design and designers have in organisations, this title offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Dr Kamil Michlewski was awarded a PhD by the School of Design at Northumbria University, having completed a programme supported by Oxford's Saïd Business School. In his academic capacity he has published on the role of design and designers in organisational settings, tacit knowledge and aesthetics in organisational learning. He has presented at international conferences including the European Academy of Management, European Group for Organisational Studies, Design Management Institute and European Academy of Design. Dr Michlewski works at The Value Engineers - a strategic brand consultancy based in the UK. He advises a number of blue-chip clients on issues ranging from global consumer segmentation to brand strategy. Kamil previously worked as a senior strategy lecturer at Newcastle Business School.