Min Basadur, Michael Goldsby, Rob Mathews

Design-Centered Entrepreneurship

• Broschiertes Buch

Produktbeschreibung

Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.

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Produktdetails

• Verlag: Taylor & Francis
• 2nd edition
• Seitenzahl: 332
• Erscheinungstermin: 6. Mai 2022
• Englisch
• Abmessung: 244mm x 170mm x 18mm
• Gewicht: 553g
• ISBN-13: 9781032070100
• ISBN-10: 1032070102
• Artikelnr.: 62917442

Autorenporträt

Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity. Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A. Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.

Inhaltsangabe

Introduction
1. Step 1: Problem Finding
2. Step 2: Fact Finding
3. Step 3: Problem Definition
4. Step 4: Idea Finding
5. Step 5: Evaluate and Select
6. Steps 6, 7 and 8: Solution Implementation
8. Entrepreneurial Leadership by Design
Conclusion