In this book, the author tries to present the perspectives of several authors and designers on how to achieve an emotional graphic design. Although they are not absolute truths and there is no guarantee that if a designer follows those people will be emotional attached to the work, they will certainly bring them closer to that.
In this book, the author tries to present the perspectives of several authors and designers on how to achieve an emotional graphic design. Although they are not absolute truths and there is no guarantee that if a designer follows those people will be emotional attached to the work, they will certainly bring them closer to that.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Sara Vieira Caldas is a Portuguese graphic designer based in Barcelona. After a bachelor degree in Communication Design at the School of Fine Arts of the University of Porto, she moved to the Barcelona (Spain) to enrol in a Master Degree at prestigious ELISAVA design school under the same topic. Her education brought her into contact with different areas of visual communication, such as branding, illustration, and editorial design. Currently working as a Visual and UI Designer, she designs intuitive digital platforms for some of the most important banks and insurance companies in Spain, as well as for the European Commission.
Inhaltsangabe
Table of contents APPEALINGNESS: Attraction Symmetry Human Like Multisensorial Discoverability Clarity. NARRATIVE: Universal Concerns Storytelling. PARADOXICAL EMOTIONS: Raw Scandal. WHO WE ARE/WHO WE WANT TO BE: Achievements Memories Co-creation Humour. STANDARDS: Understanding Surprise New Perspectives Statements. DESIGN IT: Expression Make it for Real. ILLUMINATION: Stimulation Physical Passion Uplifting Experience.
Table of contents APPEALINGNESS: Attraction Symmetry Human Like Multisensorial Discoverability Clarity. NARRATIVE: Universal Concerns Storytelling. PARADOXICAL EMOTIONS: Raw Scandal. WHO WE ARE/WHO WE WANT TO BE: Achievements Memories Co-creation Humour. STANDARDS: Understanding Surprise New Perspectives Statements. DESIGN IT: Expression Make it for Real. ILLUMINATION: Stimulation Physical Passion Uplifting Experience.
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