Design Elements, Color Fundamentals - Sherin, Aaris
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This is the second book in the Design Elements series that focuses on a single core element of design. Created with the design student in mind, each book in the series offers a comprehensive reference for understanding and effective application of these core building blocks for designers. Each book breaks down the rules and elements of related to its specific subject, how and when to apply effective usage, as well as when its okay to break the rules. This series of books expands on the chapters currently offered in Design Elements (by Timothy Samara) and the presentation and didactic nature of…mehr

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Produktbeschreibung
This is the second book in the Design Elements series that focuses on a single core element of design. Created with the design student in mind, each book in the series offers a comprehensive reference for understanding and effective application of these core building blocks for designers. Each book breaks down the rules and elements of related to its specific subject, how and when to apply effective usage, as well as when its okay to break the rules. This series of books expands on the chapters currently offered in Design Elements (by Timothy Samara) and the presentation and didactic nature of each book is inspired by Design Elements as well. This is a reference library which every designer needs but does not have. Both text book and design reference, each book in this series offers not only instruction promising a solid understanding and usage rules for the core elements of design but also provides application oriented inspiration as a crucial teaching tool. This book is a detailed approach to teaching the fundamentals of good design.
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.
With this book, designers will:
- Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
- See how known pairings and selection methods can be used in real-world projects
- Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
- Realize the basic tenets of color theory as it is broken down into clear and actionable directives
- Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to breakthe rules with Design Elements, Color Fundamentals !
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Autorenporträt
Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.