Motion design embraces all the motion media, including motion graphics, broadcast design, and dynamic web design. The diverse background of designers working within these media makes for a chaotic mix of design skills--mostly jerry-rigged adaptations of traditional (print) standards. This comprehensive guide to motion design principles fulfills a vital community need to have a central resource that establishes a baseline foundation of motion design standards.
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"Today's software is so creative and seductive that it is easy to think that's all there is to creating engaging content. Angie Taylor's book shows the other side of the story: the visual techniques and design principles that underpin digital moving image making. In this comprehensive guide she has assembled a wealth of tips and exercises in topics such as drawing, composition and typography that will be required reading for all up-and-coming motion media artists."
- Birgitta Hosea, Artist and Course Director of MA Character Animation, Central Saint Martins College of Art and Design, London.
- Birgitta Hosea, Artist and Course Director of MA Character Animation, Central Saint Martins College of Art and Design, London.