Design for Emotion

"I would recommend Design for Emotion to technical communicators who have an active role in product design and want to learn more about the emotional psychology of consumers. The authors' A.C.T. model could prove useful to anyone who shares responsibility for the information architecture and visual design of a Web site, software, or promotional materials." --Technical Communication, February 2014

"Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion.This results in a nicely produced package of theory and practice. Both novices and experts need to read this book.

"Intended for creative professionals, Van Gorp and Adams have teamed up to present a practical guide for creating effective designs that succeed in emotion and personality to appeal to consumer's needs." --Reference and Research Book News, December 2012