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â To have the preeminent graphic designer in Americaâ the leading proponent of the Modernâ intelligently and forcefully speak out makes this a document for today and the ages. Randâ s book is a classic.â â Stephen Heller (1993)

Produktbeschreibung
â To have the preeminent graphic designer in Americaâ the leading proponent of the Modernâ intelligently and forcefully speak out makes this a document for today and the ages. Randâ s book is a classic.â â Stephen Heller (1993)
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Autorenporträt
Paul Rand (1914-1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.