Design, Fun and Sustainability - Dreser, Melanie
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Nowadays, when we talk about sustainability or environmentally friendly practices, we try to convince groups or individuals to be good citizens or good people. Especially young people do not care deeply about pursuing an environmentally conscious lifestyle if it requires an effort on their part. What if one uses fun to influence (i.e., motivate and inform) students about sustainability in their daily life? Would this approach be more successful in changing their behavior? Can sustainability even be considered to be fun? As we already know, behavior change requires motivation and fun could be…mehr

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Produktbeschreibung
Nowadays, when we talk about sustainability or environmentally friendly practices, we try to convince groups or individuals to be good citizens or good people. Especially young people do not care deeply about pursuing an environmentally conscious lifestyle if it requires an effort on their part. What if one uses fun to influence (i.e., motivate and inform) students about sustainability in their daily life? Would this approach be more successful in changing their behavior? Can sustainability even be considered to be fun? As we already know, behavior change requires motivation and fun could be used as a motivational factor. Proposing that we need to develop programs and concepts that make a sustainable lifestyle fun instead of perceiving it as a negative influence on our quality of life provides new opportunities for projects and interventions.
Autorenporträt
Melanie Dreser obtained her M.F.A. in Design Development at The Ohio State University in Columbus, Ohio. Working as a senior service designer and strategist, she develops product and service innovations for several industries such as automotive, media or FMCG by exploring human needs, and combining them with technology and business sense.