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The research was carried out at the Artex branch in Villa Clara. The study was designed with the objective of proposing a business model with an open innovation approach in the branch. The essential results of the study are the design and validation of the business model with an open innovation approach using the user criteria method.

Produktbeschreibung
The research was carried out at the Artex branch in Villa Clara. The study was designed with the objective of proposing a business model with an open innovation approach in the branch. The essential results of the study are the design and validation of the business model with an open innovation approach using the user criteria method.
Autorenporträt
Profesora Auxiliar, 2005, Doctorada curricular Universidad de Oviedo 2006, Diplomada en Economía 1999 y Especialista en Economía Política, Graduada de Lic en Economía en la Universidad Lomonosov, Moscú 1981. Docente del Departamento de Economía, Facultad de Ciencias Económicas de la UCLV impartiendo las asignaturas de Teoría Económica.