Heather M a Fraser

Design Works

A Guide to Creating and Sustaining Value Through Business Design, Revised and Expanded Edition

• Broschiertes Buch

Produktbeschreibung

A leader’s guide to driving enterprise innovation through the strategic and design-inspired practice of Business Design. Includes valuable frameworks, inspiring stories and practical tools to drive innovation and value creation in any type of organization.

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Produktdetails

• Verlag: University of Toronto Press
• 2nd edition
• Seitenzahl: 320
• Erscheinungstermin: 24. Februar 2019
• Englisch
• Abmessung: 251mm x 175mm x 23mm
• Gewicht: 703g
• ISBN-13: 9781487522902
• ISBN-10: 1487522908
• Artikelnr.: 52422264

Autorenporträt

Heather M.A. Fraser is an adjunct professor at Rotman School of Management at the University of Toronto and Co-founder of Rotman DesignWorks, University of Toronto.

Inhaltsangabe

Introduction
PART ONE THE PRACTICE OF BUSINESS DESIGN
1 Overview of Business Design
2 Preparing for Your Quest
3 Contextualizing Your Challenge
4 Gear 1: Empathy & Deep Human Understanding
5 Gear 2: Concept Visualization
6 Gear 3: Strategic Business Design & Activation
7 Leading Innovation & Transformation
PART TWO TOOL KIT
Preparing for Your Quest
Contextualizing Your Challenge
Gear 1: Empathy & Deep Human Understanding
Gear 2: Concept Visualization
Gear 3: Strategic Business Design & Activation
Acknowledgments
Notes
Index