J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.
J. Robert Rossman and Mathew D. Duerden. Foreword by B. Joseph Pine II
Inhaltsangabe
Foreword Preface: Thanks for Joining Us! I. Understanding Experience 1. Exploring Experiences and Experience Design 2. What Makes a Great Experience? 3. A Framework of Experience Types II. The Experience Designer¿s Toolkit 4. The Experiencescape 5. Experience Design Thinking 6. Designing the Experience Journey 7. Touchpoints and Transitions III. Creating Great Experiences: Enhancements and Examples 8. The Stories We Tell: Building Drama in Your Experiences 9. Techniques for Enhancing Experiences 10. Using Experience Design in Product Development and Corporate Strategy Conclusion: Closing Thoughts Notes Index
Foreword Preface: Thanks for Joining Us! I. Understanding Experience 1. Exploring Experiences and Experience Design 2. What Makes a Great Experience? 3. A Framework of Experience Types II. The Experience Designer¿s Toolkit 4. The Experiencescape 5. Experience Design Thinking 6. Designing the Experience Journey 7. Touchpoints and Transitions III. Creating Great Experiences: Enhancements and Examples 8. The Stories We Tell: Building Drama in Your Experiences 9. Techniques for Enhancing Experiences 10. Using Experience Design in Product Development and Corporate Strategy Conclusion: Closing Thoughts Notes Index
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