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A highly-entertaining account of two young professors attempt to improve themselves through the techniques of the burgeoning self-optimization movement, including drugs, surgical implants, the administering of electric shocks and stripping naked in public.

Produktbeschreibung
A highly-entertaining account of two young professors attempt to improve themselves through the techniques of the burgeoning self-optimization movement, including drugs, surgical implants, the administering of electric shocks and stripping naked in public.
Autorenporträt
Carl Cederström is Associate Professor at Stockholm Business School, Stockholm University and the co-author or co-editor of five books. His writing has appeared in The Guardian, Washington Post, Al-Jazeera, New Scientist, Harvard Business Review, and 3:AM Magazine.