Destination Branding - Akhter, Rahma
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Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people s life the necessity of a vacation has become an important part of life. The concept of Destination Branding offers countries a framework in which they can differentiate themselves from other destinations offering similar experiences. This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox s Bazar -A Brand for Bangladesh. Cox s…mehr

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Produktbeschreibung
Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people s life the necessity of a vacation has become an important part of life. The concept of Destination Branding offers countries a framework in which they can differentiate themselves from other destinations offering similar experiences. This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox s Bazar -A Brand for Bangladesh. Cox s Bazar is the world s longest natural sandy sea beach. With proper branding activities this destination can be branded and the tourist preferences for a satisfying destination can be highlighted.
Autorenporträt
Rahma Akhter is a lecturer in University of Information Technology and Sciences (UITS) Dhaka,Bangladesh. Her specialization is in the field of Marketing. She holds a BBA and a MBA degree from University of Dhaka. She endeavor challenges to create dynamism in marketing. She is planning to have a PHD degree to convert her dreams into reality.