Destination Marketing
An international perspective
Herausgeber: Kozak, Metin; Kozak, Nazmi
Destination Marketing
An international perspective
Herausgeber: Kozak, Metin; Kozak, Nazmi
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This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.
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This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis
- Seitenzahl: 192
- Erscheinungstermin: 5. November 2015
- Englisch
- Abmessung: 234mm x 156mm x 13mm
- Gewicht: 476g
- ISBN-13: 9781138855892
- ISBN-10: 1138855898
- Artikelnr.: 42740859
- Verlag: Taylor & Francis
- Seitenzahl: 192
- Erscheinungstermin: 5. November 2015
- Englisch
- Abmessung: 234mm x 156mm x 13mm
- Gewicht: 476g
- ISBN-13: 9781138855892
- ISBN-10: 1138855898
- Artikelnr.: 42740859
Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.
Introduction PART I - DESTINATION IMAGE 1. A Study of the Role of Country
Image in Destination Image 2. Lake-destination Image Attributes: A Neural
Network Content Analysis 3. Literature Creation of Tourist Imaginary 4.
Travel Writings and Destination Image 5. Affective component of the
destination image: A computerised analysis
PART II - DESTINATION BRANDING 6. Shaping Collaboration in Tourism:
Thuggery in a Destination Branding Process 7. Revealing Internal
Stakeholders' Perceptions of Developing 'Brand Alexandria' 8. Rebranding
Components towards Developing a Tourism Destination 9. Analysing
Destination Readiness for Branding PART III - SUPPORTING ELEMENTS OF
DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite
Heritage Interpretation Justyna 11. The Ançã Stone in the Building of a
Tourist Destination 12. Identifying Research Gaps in Medical Tourism Yin
13. Destination Experience for Middle-East Tourists PART IV - MODELS OF
DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience
Relationship Model of Gaming Activity 15. A Review of Life Cycle Models by
Plog & Butler from a Marketing Perspective 16. A New Tourism Map for
Dubai's Top Source Market 17. Innovative System Indicators for Islamic
Tourism Using C-PEST Factors 18. Competitiveness of Tourist Destinations
and Brazilian Strategy
Image in Destination Image 2. Lake-destination Image Attributes: A Neural
Network Content Analysis 3. Literature Creation of Tourist Imaginary 4.
Travel Writings and Destination Image 5. Affective component of the
destination image: A computerised analysis
PART II - DESTINATION BRANDING 6. Shaping Collaboration in Tourism:
Thuggery in a Destination Branding Process 7. Revealing Internal
Stakeholders' Perceptions of Developing 'Brand Alexandria' 8. Rebranding
Components towards Developing a Tourism Destination 9. Analysing
Destination Readiness for Branding PART III - SUPPORTING ELEMENTS OF
DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite
Heritage Interpretation Justyna 11. The Ançã Stone in the Building of a
Tourist Destination 12. Identifying Research Gaps in Medical Tourism Yin
13. Destination Experience for Middle-East Tourists PART IV - MODELS OF
DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience
Relationship Model of Gaming Activity 15. A Review of Life Cycle Models by
Plog & Butler from a Marketing Perspective 16. A New Tourism Map for
Dubai's Top Source Market 17. Innovative System Indicators for Islamic
Tourism Using C-PEST Factors 18. Competitiveness of Tourist Destinations
and Brazilian Strategy
Introduction PART I - DESTINATION IMAGE 1. A Study of the Role of Country
Image in Destination Image 2. Lake-destination Image Attributes: A Neural
Network Content Analysis 3. Literature Creation of Tourist Imaginary 4.
Travel Writings and Destination Image 5. Affective component of the
destination image: A computerised analysis
PART II - DESTINATION BRANDING 6. Shaping Collaboration in Tourism:
Thuggery in a Destination Branding Process 7. Revealing Internal
Stakeholders' Perceptions of Developing 'Brand Alexandria' 8. Rebranding
Components towards Developing a Tourism Destination 9. Analysing
Destination Readiness for Branding PART III - SUPPORTING ELEMENTS OF
DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite
Heritage Interpretation Justyna 11. The Ançã Stone in the Building of a
Tourist Destination 12. Identifying Research Gaps in Medical Tourism Yin
13. Destination Experience for Middle-East Tourists PART IV - MODELS OF
DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience
Relationship Model of Gaming Activity 15. A Review of Life Cycle Models by
Plog & Butler from a Marketing Perspective 16. A New Tourism Map for
Dubai's Top Source Market 17. Innovative System Indicators for Islamic
Tourism Using C-PEST Factors 18. Competitiveness of Tourist Destinations
and Brazilian Strategy
Image in Destination Image 2. Lake-destination Image Attributes: A Neural
Network Content Analysis 3. Literature Creation of Tourist Imaginary 4.
Travel Writings and Destination Image 5. Affective component of the
destination image: A computerised analysis
PART II - DESTINATION BRANDING 6. Shaping Collaboration in Tourism:
Thuggery in a Destination Branding Process 7. Revealing Internal
Stakeholders' Perceptions of Developing 'Brand Alexandria' 8. Rebranding
Components towards Developing a Tourism Destination 9. Analysing
Destination Readiness for Branding PART III - SUPPORTING ELEMENTS OF
DESTINATIONS 10. Exploring Film-induced Tourism: Implications for Onsite
Heritage Interpretation Justyna 11. The Ançã Stone in the Building of a
Tourist Destination 12. Identifying Research Gaps in Medical Tourism Yin
13. Destination Experience for Middle-East Tourists PART IV - MODELS OF
DESTINATION MARKETING & COMPETITIVENESS 14. A Study on the Flow Experience
Relationship Model of Gaming Activity 15. A Review of Life Cycle Models by
Plog & Butler from a Marketing Perspective 16. A New Tourism Map for
Dubai's Top Source Market 17. Innovative System Indicators for Islamic
Tourism Using C-PEST Factors 18. Competitiveness of Tourist Destinations
and Brazilian Strategy