Destination Promotion And Development In The Middle East
Ankita Mohan Nair
Broschiertes Buch

Destination Promotion And Development In The Middle East

A study of risk perception analysis and effectiveness of marketing and promotion in the Middle East, UAE and Dubai

Versandkostenfrei!
Versandfertig in 6-10 Tagen
26,99 €
inkl. MwSt.
PAYBACK Punkte
13 °P sammeln!
"Some of the stunning countries in the Middle East became luxury destinations a long time ago, and the United Arab Emirates is one of them," -Pascal Duchauffour, area vice president of Europe and Middle East at Ritz-Carlton, Manama, Bahrain. Unfortunately, most of us consider media as a source that either supports or affects our decision making process while addressing our perception in vacationing in the Middle East. Unlike natural disasters, the Arab region have an ongoing political crisis that continues to have an impact on the destinations image. This book aims at providing information on ...