Destination Websites - Krizanova, Jana
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This study centres on the use of information technology and the internet for the management, marketing and distribution of complex tourism products at a destination level. It explores the use of destination websites and investigates what elements of destination websites determine their success in the eyes of tourists. It is intended that the study, based on the application of the newly established evaluation framework, can help destination managers to increase their website's effectiveness compared to that of their competitors, thus aiding destination competitiveness and ultimately helping the tourists.…mehr

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Produktbeschreibung
This study centres on the use of information technology and the internet for the management, marketing and distribution of complex tourism products at a destination level. It explores the use of destination websites and investigates what elements of destination websites determine their success in the eyes of tourists. It is intended that the study, based on the application of the newly established evaluation framework, can help destination managers to increase their website's effectiveness compared to that of their competitors, thus aiding destination competitiveness and ultimately helping the tourists.
Autorenporträt
Jana è una viaggiatrice curiosa con una notevole esperienza lavorativa internazionale nel settore del turismo e del marketing online. Dopo aver scritto questa tesi per il suo MSc in Tourism Management, ha lavorato con i due enti turistici nazionali irlandesi e con diverse aziende turistiche private. Attualmente Jana sta costruendo un proprio business online orientato ai viaggi.