Destination Z - Baldock, Robert
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Der einflußreiche Bestseller jetzt neu als Broschurausgabe! Baldock ist ein Gegner traditioneller Methoden von Zukunftsprognosen. Er behauptet, daß diese in einer sich ständig ändernden Umgebung nicht immer zuverlässig funktionieren und stellt fünf sehr verschiedene Szenarios für die Unternehmenswelt der Zukunft vor. Will ein Unternehmen im 21. Jahrhundert bestehen, so muß es fundamentaler denken und zu drastischen Veränderungen bereit sein. Anhand der Szenarioplanung in einfachen Schritten und praktischen Beispielen lernen Manager, optimistisch in eine ungewisse Zukunft zu blicken. In order…mehr

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Der einflußreiche Bestseller jetzt neu als Broschurausgabe! Baldock ist ein Gegner traditioneller Methoden von Zukunftsprognosen. Er behauptet, daß diese in einer sich ständig ändernden Umgebung nicht immer zuverlässig funktionieren und stellt fünf sehr verschiedene Szenarios für die Unternehmenswelt der Zukunft vor. Will ein Unternehmen im 21. Jahrhundert bestehen, so muß es fundamentaler denken und zu drastischen Veränderungen bereit sein. Anhand der Szenarioplanung in einfachen Schritten und praktischen Beispielen lernen Manager, optimistisch in eine ungewisse Zukunft zu blicken. In order to survive in the next century, businesses must learn to think far more radically and be willing to accommodate dramatic change throughout the organization. International consultant Robert Baldock foresees an acceleration in the process and an even greater degree of change in just the next five years. This fascinating look into the future of business provides keen insight on what businesses can do today to prepare for tomorrow.
Destination Z The History of the Future "Success in business today demands a deeper and more flexible mindset to try and understand the changes taking place in global and local economies, often as a result of technology. Rob Baldock s meteoric career as a consultant to many different companies has placed him in a unique position. His book gives valuable insights into the causes and effects of change and stimulates the reader to construct better plans to prosper in an uncertain but exciting world." Keith Oates, formerly Deputy Chairman of Marks & Spencer "Baldock paints a deliberately uncomfortable picture of what could happen under each of the scenarios. These visions do set the synapses sparking, and he succeeds in making each environment seem very plausible. But where he really scores through his musings about the future is bringing the present into sharper relief. So what s the best way to plan for these future scenarios? Destination Z is a book designed to make you think, not give you answers." Information Week, January 1999 "The world of business is being transformed before our eyes as giants fall and new ventures skyrocket, driven by explosive technological change, an integrated volatile global economy and new ways of competing. Rob Baldock provides an illuminating and insightful guide to this confusing landscape of the future of business." Peter Schwartz, Chairman, Global Business Network "Rob Baldock paints a daunting picture for business in the future . but don t despair, he does provide a robust recipe for making the most of the challenges that lie ahead . recomended reading!" George Trumbull, Chief Executive Officer, AMP Ltd
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Autorenporträt
Until very recently, ROBERT BALDOCK was a global managing partner with Andersen Consulting, responsible for leading Andersen's efforts in eCommerce, Customer Relationship Management and Mergers and Acquisitions within the Financial Services Industry ? a $900m global business. Robert Baldock is now Group Chief Executive of a set of ventures branded under 'time2', concerned with helping people save time and improve their quality of life. At Andersen, Robert Baldock built up a reputation for being a thought leader and innovator. He was responsible for leading a group of partners in Andersen's global financial services practice in developing a set of scenarios for the future of the financial services industry. Robert also led another initiative to look at the future shape of the consumer serving industries. This initiative led him to write this book. Robert has also just had published his second book. The Last Days of the Giants? (Wiley), which was born out of another piece of work that the author initiated, to explore what the giant corporations of the world have to do if they are to survive and prosper in the 21st century. Robert is a regular speaker at conferences, and has written many papers and articles for national and international papers and publications. He is married with two children and in his spare time his main passion is Formula 1 motor racing and cars in general. He is Chairman of the UK Motorsport Industry Association, the trade body representing British Motorsport.